Marketing sites that earn the demo.
Not brochures. Not templates.
The surface buyers see before the demo. High-conversion marketing sites that match the seriousness of the engineering behind them. Same operator advises and ships.
Six capabilities,
one coherent surface.
Brand, pages, system, motion, search, publishing. Each capability built to stand on its own and engineered to compose. The marketing site stops being a content silo and starts being the front door to the actual product.
Brand Systems
The voice and the look, codified.
Wordmark, color, type, motion language, voice. Built as a working system in Figma and shipped as design tokens the engineering team actually uses. The brand stops living in a PDF and starts living in the product.
Conversion-Optimized Pages
Every section earns its scroll.
Hero, proof, product, objection-handling, CTA. Each block designed against a specific buyer question and a specific next action. No filler sections. No vanity carousels. The page reads like the deck the founder wishes they could send instead of getting on the call.
Design Systems
One source of truth for every surface.
Tokens, primitives, components, patterns. Shipped as a real package so marketing site, product UI, and the next ten pages all stay in tune. Storybook, Figma library, and the codebase agreeing on the same source of truth.
Motion + Interaction
Animation that means something.
Framer Motion choreography that reinforces hierarchy, signals state, and carries the eye through the page. No spinning logos. No parallax for parallax's sake. Motion as a load-bearing part of the design language, not a layer painted on after.
SEO + Structured Data
Built to be found, not bolted on.
Information architecture, on-page semantics, JSON-LD for Organization, Service, FAQ, Article, Breadcrumb. Open Graph and Twitter cards that render correctly the first time. Sitemaps and robots that actually behave. Rankings stop being a separate workstream.
Headless CMS
The marketing team ships without a ticket.
Sanity, Contentful, or Payload, wired into the design system so editors can publish on-brand without a designer in the loop. Roles, drafts, previews, scheduled releases. The site stops being a bottleneck and starts being a publishing surface.
The stack is opinionated.
The discipline is non-negotiable.
Next.js App Router for the framework. Tailwind for the styling layer, kept on a short leash by the design system. Framer Motion for choreography. Sanity, Contentful, or Payload for content. Vercel for hosting, edge functions, and analytics. The stack is chosen because it lets a small team ship work that holds up against teams ten times the size.
Core Web Vitals as a contract
LCP, INP, CLS budgets set at scoping and enforced in CI. Images served via the Next.js image pipeline. Fonts self-hosted, subset, and preloaded. Animations composited on transform and opacity. Green by default, not after a postlaunch cleanup sprint.
Accessibility is the default
WCAG 2.2 AA targets baked into the design system. Semantic HTML, keyboard paths, focus rings, color contrast, reduced-motion variants. Not a postlaunch audit, but a component-level constraint that ships with every primitive in the library.
Structured data per template
Every shipping template ships with JSON-LD that matches its job. Organization on the home, Service on the offerings, FAQPage on the long-form, Breadcrumb across the site. The rich results show up because the markup is correct, not because we begged.
Analytics from day one
Events named with intent, not auto-captured noise. Conversion funnels mapped before the build. Vercel Analytics, server-side capture, and a dashboard that answers a real question instead of pretending to. The site stops being a guess.
Four phases from positioning
to live in production.
Same four phases every engagement. No surprise scope. No mystery deliverables. The site that launches is the site we said we'd build, on the week we said we'd ship it.
Discovery
Positioning, audience, the one job the site must do. We pressure-test the story before we draw a pixel. If the message is wrong, no amount of design will save it.
Design
Brand tokens, the design system, every shipping page in Figma. High-fidelity, motion specified, copy in place. The handoff is a working artifact, not a deck of pretty screens.
Build
Next.js, Tailwind, Framer Motion, headless CMS, Vercel. Components built against the design system, accessibility wired in, structured data shipped per template. Performance budgets enforced in CI.
Launch
Analytics events instrumented, Core Web Vitals green, redirects mapped, search console verified. Postlaunch we watch the funnel for two weeks and tune. Then we hand you the keys.
For founders whose site
undercuts the product.
B2B and SaaS companies who've outgrown the founder-built site. Agencies who need the marketing surface to match the engineering. Series A through C teams whose product is serious and whose site still looks like a side project. If the buyer's first impression keeps costing you the second meeting, this is the engagement.
Less of a fit: pure ecommerce, single-product DTC, or anyone who needs a five-page brochure and a logo refresh. There are great teams for that work. We're not it.
What you're probably
wondering.
What is a high-conversion marketing site, really?
A site that does three things at once: positions the company so the right buyer self-qualifies, removes every excuse not to book the demo, and loads fast enough on a hotel Wi-Fi connection that the buyer never bails. Conversion is the byproduct of clarity, performance, and trust, not a popup.
Why Next.js instead of a no-code site builder?
No-code is faster for a brochure. Next.js is the right call when the site has to feed real CRM workflows, integrate with auth or product surfaces, score on Core Web Vitals, and ship structured data that actually moves rankings. Most clients outgrow a builder in year one. We start where they're headed.
Do you work with our existing brand or build a new one?
Both. If the brand is strong we extend it into a working web system. If it's tired or inconsistent, we run the brand work first (tokens, type, motion, voice) and codify it as a design system so the marketing site, product UI, and future pages all stay in tune.
How long does a marketing site take to ship?
Most marketing builds ship in six to ten weeks end-to-end. Discovery and positioning week one. Design and content in parallel through week four. Build and integration through week eight. Launch and analytics wired the final stretch. We do not believe in three-month design phases that ship nothing.
What do we own after launch?
Everything. The codebase, the Vercel project, the CMS, the design tokens, the Figma file, the analytics events. We hand off cleanly so an internal team or another vendor can extend it without rewriting from scratch.
Bring the positioning.
We'll ship the site.
45 minutes. No pitch deck. We look at what you have, name the page that's costing you the most demos, and tell you whether YNDR is the right team to rebuild it. If yes, we scope it on the call.