Podcasts & Interviews
Hear Chris Thomas share insights on marketing trends, building agencies, scaling software businesses, working with Fortune 100 companies, and the entrepreneurial journey. Featured in HOW Design Live.
Want Me On Your Podcast?
I love talking AI, software development, marketing strategy, and entrepreneurship. If you're looking for a guest who's worked with Fortune 100 companies and built successful agencies, let's connect.
Featured: Marketing Trends
TOP 5 PODCASTOne of the top 5 podcasts about growth and marketing
Your Brand is Not Your Business
Chris shares his insights on helping SMBs discover their audience and brand identity. Learn why you should never equate retooling your brand with fixing the nuts and bolts of your business, plus strategies for SEO and finding your target audience.
Press & Publications
FEATUREDFeatured articles and publications about Chris Thomas and YNDR
HOW Design Live
Chris Thomas's work has been featured at HOW Design Live, one of the premier design conferences bringing together creative professionals from around the world to explore the intersection of design, business, and technology.
VoyageATL: Meet Chris Thomas
An in-depth interview covering Chris's journey from the mountains of North Georgia to founding Yonder Agency, his experience working with Coca-Cola, LG, and Delta, and how he helps businesses maximize their impact through digital marketing.
Video Interviews
FEATUREDWatch full video interviews and conversations
I Tried Every Way to Scale My Agency
Chris joins Michael Janda to share the full Yonder Agency story - from founding to scaling, the growing pains, challenges of hiring, partnerships that didn't work out, and a new outlook on growth and fulfillment in agency life.
It's All About the "Authority"
Chris discusses the importance of brands "taking authority" in their respective spaces through passion, creativity, and perseverance. Learn how Yonder Agency helps brands establish authoritative positions in competitive markets.
Audio Podcasts
Listen to in-depth conversations and interviews
The Entrepreneur Way
Episode 1750 - November 2020
Keeping Going Because Your Greatest Potential Is on the Other Side of "I Quit"
Chris shares his journey helping Fortune 100 companies, overcoming imposter syndrome, and building his 7-figure marketing business. Key advice: just keep going - your greatest potential lies beyond the moments you want to quit.
Nailing Your Niche And Honing Your Ideal Customer Profile (ICPs)
Chris discusses his journey from store owner to agency owner, initial skepticism of traditional agency models, focusing on a niche, staff retention strategies including transparent salary bands, Black Box Thinking, and optimizing tech stacks.
Agency Intensive
With Marcel Petitpas
Topics covered:
- Store owner to agency owner journey
- Skepticism of traditional agency models
- Transparent salary bands for retention
- Switching to Teamwork, retiring Asana
Key Takeaways
Insights and wisdom shared across all interviews
Know Your Audience
"Who are you trying to reach?" That's the fundamental question. Once you have clarity, targeting and lead generation becomes much easier.
Just Keep Going
"Your greatest potential is on the other side of 'I quit.'" Perseverance through challenges defines success.
Take Authority
Brands must claim their space through passion, creativity, and perseverance to establish market position.
Land and Expand
"Be really good at building whatever it is you build." Figure out what you're good at, then expand later.
Finite vs Infinite Game
"The winner is the one that just keeps on the track." Business is an infinite game - focus on why you do it and keep going.
Learn From Others
"I reach out to people who do it better than me and ask what they did wrong in the first 10 years."
Chris's Recommended Reading
Start With Why
by Simon Sinek
How great leaders inspire everyone to take action
The Power of Moments
by Chip Heath & Dan Heath
Why certain experiences have extraordinary impact
Ready to Work Together?
Let's discuss how YNDR can help transform your business with AI, software development, and strategic marketing.