As a marketer or salesperson, sending out cold emails is an essential part of your lead generation strategy. But what happens when your emails keep ending up in your recipient's spam folder?
Not only is it frustrating, but it can also harm your reputation and decrease your chances of successful lead generation. In this article, we'll explore some common reasons cold emails go to spam and provide you with actionable tips to fix them.
1. Check Your Email Content
The first thing you should do is examine the content of your email. Spam filters are designed to weed out emails that are likely to be spam, and specific phrases and words can trigger them.
Avoid using all caps, exclamation marks, and words like "free," "buy now," or "act fast." Also, avoid using too many links or images, as this can trigger spam filters. Instead, keep your email short and concise and focus on providing value to your recipient.
2. Set up Authentication
Email authentication is a way to verify that your email is legitimate and not a spoofed email. It's a crucial step in preventing your emails from being marked as spam.
There are three types of email authentication: SPF, DKIM, and DMARC. SPF (Sender Policy Framework) verifies that the sender's domain is authorized to send emails. DKIM (DomainKeys Identified Mail) adds a digital signature to your email to verify that it's from the authorized sender. DMARC (Domain-based Message Authentication, Reporting, and Conformance) combines SPF and DKIM to provide a more robust authentication mechanism.
3. Monitor Your Email Reputation
Your email reputation is determined by several factors, such as email open rates, bounce rates, and spam complaints. If your email reputation is poor, your emails are more likely to end up in the spam folder.
To monitor your email reputation, use an email monitoring tool. These tools will give you insights into your email reputation and tips on improving it.
4. Use a Reputable Email Service Provider
Using a reputable email service provider is crucial for successful lead generation. Not only do they provide you with the tools you need to send out emails, but they also have built-in spam filters that can help prevent your emails from being marked as spam. Some popular email service providers include Mailchimp, Constant Contact, and Campaign Monitor.
5. Ask Your Recipients to Whitelist You
Whitelisting is when your recipient adds your email address to their contact list or safe sender list. This tells their email provider that your emails are legitimate and should not be marked as spam.
To encourage your recipients to whitelist you, include a message in your email asking them to do so. You can also provide instructions on how to whitelist your email address.
6. Segment Your Email List
Segmenting your email list is a way to target your emails to specific groups of people. This can increase your email open rates and decrease your spam complaints.
For example, if you're sending out an email about a new product, you should send it only to people who have previously purchased from you. This ensures that your email is relevant to your recipient and less likely to be marked as spam.
Final Thoughts
Sending out cold emails is an essential part of lead generation. But if your emails keep ending up in the spam folder, it can harm your reputation and decrease your chances of success. By following these tips, you can improve your email deliverability and increase your chances of successful lead generation. Remember to always provide value to your recipient, monitor your email reputation, and use a reputable email service provider.
Let Yonder Agency help you with lead generation and email marketing. Our team of experts can help you create effective email campaigns that will improve your deliverability and increase your ROI. Contact us today to learn more about our services.
